Exhibition Stand Design and Construction and Exhibition Decoration

What is exhibition stand design and construction?

Exhibition stand design and construction at trade fairs is carried out to create a suitable, limited retail space for a temporary period. In the past, the process of building them was done in a simple way and with limited facilities. In this way, sellers used a metal or wooden structure to create a space between themselves and the seller next to them, and then proceeded with sales. Today, this practice has extended into design and decoration, making its structure more complex.

Elements such as aesthetics have become an inseparable part of exhibition stand design and construction. At present, these sections are built using equipment and devices that have significantly reduced the speed of design while at the same time helping enhance their visual appeal. In fact, these areas at exhibitions must be able to meet companies’ needs, including marketing and branding. For this reason, beauty and attractiveness are considered important factors in construction. Designers also take these points carefully into account during the design stage.

FORESEEN Advertising Group began its activities in SH 1385 with a creative team in the field of designing and launching various exhibition stands. So far, this group has completed countless projects, which we will review and introduce below.

Construction of a stand, holographic pyramid, and new virtual showcase for Deo Company If you want your brand to be seen on a global platform, get in touch with FORESEEN’s team of experts.

Effective advertising through exhibition stand design and construction

Building these sections is one of the impactful tools in advertising, and its importance is such that in industrial countries it is carried out under independent management in the presentation of goods and services. Today, in the exhibition industry, most exhibitors believe that for a successful presentation, they need to attract audiences through these sections. In other words, these sections are like an identification card for business owners’ companies.

Participating in an exhibition is a valuable experience for introducing your brand. The objective of exhibition stand design and construction follows its own specific process. Our suggestion is that you speak with the design team at FORESEEN, because when the design team understands your objective, it will present creative and attractive ideas to you.

Factors affecting stand-design advertising

The designers in our group have a broader perspective on constructing these structures. They take into account factors such as lighting, graphics, layout, and other elements. They also examine design, trial, and error. The designers’ creativity ensures that they pursue the main objective without compromising cohesion. In fact, before all of these matters, we go through the design stages based on your objective.

FORESEEN Advertising Group, with years of experience in designing and executing architectural model projects in the dimensions required for various businesses, is ready to provide the services you need. Please contact our experts for requests or any questions.

FORESEEN, a leader in exhibition stand design and construction

Required stages and measures for construction

First, we must become familiar with its concept. Exhibition stand design and construction refers to a set of execution and beautification operations dedicated to a space in such a way as to create identity and deliver the best presentation of a product (a product’s brand name), and even of an idea and knowledge.

Now, based on this definition, it should be considered what measures are required for construction. First, the necessary permits must be obtained from the relevant authorities. You may ask what a permit is and how it can be obtained. In answer, it should be said that an exhibition stand permit is a document issued by the exhibition organizer, with awareness of the feasibility of implementing the structural design safely and subject to the required deposits.

To obtain it, a 3D sample of the structural designs must be approved by the exhibition contractor. Obtain more information from your exhibition organizer. Some organizers charge fees for issuing permits. After that comes the construction stage. These stages are as follows: flooring is actually the first task. That is, the flooring must first be carried out and the floor laid so that the construction and carpentry of the structure can then be properly executed. The exhibition floor and its rental are also among the most important parts of exhibition stand design and construction and its execution.

The best and most common method for laying a floor is at a height of about 10 cm, using chipboard or 60 x 60 boxes, so that the structural floor has adequate strength and can be properly used on the exhibition floor. You can also view samples of FORESEEN’s work through this link.

The most important items in the pricing of exhibition stand design and construction

• Allocate the largest portion of your budget to renting the stand space.
• The overall design and graphics of the exhibition stand are matters that must receive considerable attention after renting the structure’s space. Therefore, another part of your budget should be spent on these matters.
• Travel expenses, ancillary costs, and especially the payment of wages for staff present on the project are matters of great importance and play a major role in your success in participating in the exhibition.
• Set aside another part of your budget for electricity, cleaning, and loading the items present in the structure.
• Allocate a budget for shipping the equipment and supplies related to exhibition stand design and construction.
• And finally, another part of your budget, which in a way is considered the final cost of stand construction, should be allocated to press-related matters that must be taken into account.

A noteworthy point that you should pay attention to is that the cost of execution, design, and construction in Tehran is significantly lower than in other counties. Of course, construction costs in different cities are calculated based on the distance from Tehran; however, in certain places such as Kish and the like, this cost is different.

Important tips for participating in an exhibition

At exhibitions, numerous visitors tour different sections, because they have a strong influence on social media. Also, increased competition among businesses to attract more audiences has its own specific solutions. For this reason, your stand must stand out more than others. Below, we introduce points that have a significant impact on the execution of exhibition stand design and construction.

• The design should be interactive.
• Advertising messages should be displayed properly.
• Do not underestimate the importance of empty space.
• Using colors that match the brand
• Using stands
• Variety in designs

The question that arises is how to find a company that can provide better design and construction while observing these points. In response, it can be said that by touring exhibitions and seeing samples of structures that have been built, you can choose your desired company. FORESEEN Advertising Group has the necessary expertise in this field, with experience in building various types of these structures. To see more samples of the group’s exhibition stand projects, you can also visit our exhibition stand page.

Types of exhibition structures

Exhibition structures are of several types. One of them is island structures or open-space stands. These are mostly used for displaying tools, industrial products, and heavy machinery. However, other products may also be displayed in these types of structures. At the same time, it should be borne in mind that for presenting such products, the island-structure design should be carried out in a way that has a greater and more effective impact on attracting visitors.

The next category is foreign-currency stands, a structure whose rental price is charged in foreign currency to foreign participants or their representatives.

Exhibition stand design and construction using space frame

The literal meaning of space frame, which is an English term, is a spatial structure. Space-frame stands are regular geometric forms placed together in a unified manner. Space frame, or in other words exhibition scaffolding, is considered part of exhibition-structure equipment. By combining space frame with modern exhibition scaffolding, various stands and exhibition structures can be created.

Modular stand design and construction

A type of structure composed of a base, brace, and panel, usually with a height of 240 cm, connected to each other at intervals of 1 meter and executable in different sizes. Due to its vulnerability to water and wind, this structure is suitable for use in covered indoor spaces.

One of the advantages of these stands is their low cost, because they are made from very inexpensive materials such as chipboard. They are among the best choices for companies, because by paying very low costs along with stand reservation, they can receive these structures.

The effect of color in exhibition stand design and construction for attracting customers

For choosing the color of your desired stand, it is better to use your corporate colors. Take inspiration from the color used in your organization’s logo or the colors used in your office décor. You can even use the color of your letterhead as well as the color of your administrative forms.
Using the right color maximizes the audience’s attention to your products. Designs are beautiful on their own and play a positive role in the visual appeal of exhibition stand design and construction. But what gives designs identity, life, and delicacy is in fact color.

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