Design and construction of the Informatics Company exhibition stand
FORESEEN designed and built the 224 sqm exhibition stand for the National Informatics Company of Iran at the Stock Exchange and Banking Exhibition.
Kish Island: exhibition stand design and construction project
Designing and building an exhibition stand that can turn companies’ capabilities, services, and products into an outstanding exhibition opportunity and achieve all objectives requires creativity and experience. Exhibitions are a suitable platform for building relationships with new customers, exchanging knowledge, and creating a positive brand image. This article examines the process of designing and constructing a 224-square-meter stand at the Stock Exchange and Banking Exhibition for the National Informatics Company of Iran by the FORESEEN advertising group.
Project specifications
Project: exhibition stand design and construction
Stand size: 224 square meters
Exhibition date: 14 to 17 Aban 1403 SH
Venue: Stock Exchange and Banking Exhibition
Builder: FORESEEN advertising group
Client company: National Informatics Company of Iran
Stand design objectives
The main objective of designing this stand is to present the capabilities and services of the National Informatics Company in the country’s financial and banking industry. This stand must be able to attract visitors, convey a sense of trust in the brand, and provide them with the possibility of easy interaction.
Spatial design and stand zoning
The 224-square-meter stand has been designed to optimize visitor flow and prevent traffic and overcrowding. This design includes several main sections:
1. Reception and welcome area:
At the entrance to the stand, a reception area with a friendly and professional design has been created so that visitors can be guided easily.
2. Service presentation area:
In this section, a suitable space was provided to showcase the services of the National Informatics Company. Exhibition equipment and technologies, such as large monitors and interactive systems, were used to introduce visitors to the services in an engaging and effective way.
3. Discussion and meeting area:
For business negotiations and discussions, relatively large private booths have been considered so that participants can comfortably discuss and negotiate in a calm environment.
4. Entertainment space and visitor attraction:
To create a friendly and appealing atmosphere, equipment such as interactive tables and touchscreens has been used so that visitors can engage with the brand in an entertaining way.
Use of smart and modern advertising equipment
Taking current global technologies into account, the FORESEEN group used smart equipment in the stand to enhance the visitor experience. This equipment included holographic pyramids, virtual showcases, and smart boxes, all of which are effective in conveying the brand message and attracting visitors.
Lighting and visual design
Lighting is one of the key factors in the visual appeal of exhibition stands. The use of LED lights with soft, coordinated color tones has created an attractive and friendly atmosphere for visitors. In addition, the color scheme and visual design of the stand are arranged in a way that enables visitors to quickly recognize the brand of the National Informatics Company.
Project planning and scheduling
Designing and constructing a 224-square-meter stand requires precise planning and proper scheduling. After reviewing the needs of the National Informatics Company and in cooperation with its design and execution teams, the FORESEEN advertising group completed this project on schedule and with high quality.
Conclusion
Designing and constructing a stand for the Stock Exchange and Banking Exhibition provided a unique opportunity for the National Informatics Company to effectively showcase its services and capabilities. By leveraging its experience and creativity, the FORESEEN group designed an attractive and professional stand capable of drawing visitor satisfaction and attention.
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