75-inch holographic cylinder for Qoqnoos Ghatat Zagros Company at the Isfahan Auto Show

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When auto parts start talking: an enthusiastic reception for the 75-inch holographic cylinder at the Qoqnoos Ghatat Zagros stand

The dedicated AI avatar of Qoqnoos Ghatat Zagros at the Isfahan Auto Show turned the stand into one of the busiest spots in the hall.

This year’s Isfahan Auto Show had a different atmosphere; crowded, noisy, and full of stands competing for a few seconds of visitors’ attention. But among all of them, the stand ofQoqnoos Ghatat Zagroshad something different that caught attention from several meters away: a 75-inch, full-height glass cylinder with a live digital character inside it, talking to people.

This year, the 75-inch FORESEEN cylindrical hologram was the special guest of the Qoqnoos Ghatat Zagros stand; not as an advertising display, but as the stand’s smart host.

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Instead of watching a catalog or an introductory video, visitors would stand directly in front of the hologram and ask questions:

“What exactly does Qoqnoos Ghatat Zagros produce?”

“Which vehicle is this part suitable for?”

“What makes your product different from similar products?”

And the company’s AI avatar responded in a measured and precise way, with synchronized voice and visuals. This simple conversation had taken the stand beyond one-way viewing and turned it into a two-way experience.

Why was the 75-inch cylindrical model different?

Many people confuse holograms with large TVs, but the difference was clear from the very first glance. The image was not on a flat surface; a digital character seemed to be truly standing inside the cylinder, visible with depth and volume.

In the crowded exhibition environment, where every brand tries to be seen through lights, banners, and sound, this very sense of three-dimensional presence made passersby stop, take out their phones, and start filming. Many visits began exactly like that: first visual curiosity, then a simple question, and then several minutes of serious conversation about the products.

A dedicated avatar, not a generic character

One point that mattered to the Qoqnoos Ghatat Zagros team was that the avatar be dedicated. This avatar was not a ready-made, generic image; it had been designed around this company’s identity, language, and information so it could play the role of the stand’s spokesperson and specialist.

That is why visitors did not feel they were talking to an entertainment robot; they felt they were interacting with a representative of Qoqnoos Ghatat Zagros itself, a representative who never gets tired, answers everyone at the same time, and provides technical information without exaggeration or omission.

A reception that kept the stand busy

Throughout the days of the Isfahan Auto Show, the Qoqnoos Ghatat Zagros stand was almost always crowded. Families, young car enthusiasts, mechanics, auto-parts sellers, and even children excitedly talking to the avatar gathered around the 75-inch cylinder.

For many visitors, it was their first time experiencing an interactive hologram up close, and that very novelty made them talk about it from stand to stand and invite one another to come see it. In a way, the people themselves became promoters of the stand.

The interaction process was so simple that no one felt uncomfortable:

Stand in front of the device, ask your question, get the answer from the avatar.

That very simplicity created effective communication; communication that conveyed technical information while also elevating the sense of innovation and brand credibility.

From advertising to experience

The Qoqnoos Ghatat Zagros experience in Isfahan showed that this is exactly where the difference lies between an AI hologram and a conventional advertising display: a conventional display only shows, but an interactive hologram listens and responds.

For an industry like auto parts, where explaining technical specifications, application, and product advantages plays a key role in purchasing decisions, that very conversation can be the most valuable event at the stand.

The Qoqnoos Ghatat Zagros stand at the Isfahan Auto Show proved, with the 75-inch cylindrical hologram, that the future of exhibition advertising is not a bigger banner, but deeper communication; communication that this time began from inside a transparent cylinder.

Holographic cylinder videos related to the Red Bank project:

https://foreseen.ir/wp-content/uploads/2026/10/Sequence-01_1.mp4

https://foreseen.ir/wp-content/uploads/2026/10/video5893002018410210027.mp4