Paril Company Transparent LCD

Project for installing 15 transparent displays (Transparent LCD) for the Paril brandIn collaboration with Bolandgoo and NetBina

Transparent LCDs are a new generation of display screens that can play digital content on a transparent surface, allowing objects behind the screen to remain visible while the image is being displayed. This unique feature has made these displays an ideal choice for shop windows, exhibition stands, and high-traffic environments. In the Paril project, this capability was used creatively so that the product packaging could be placed behind the display, while video content was shown directly over the product itself.

In today’s world of advertising and marketing, brands are constantly seeking innovative solutions to capture audience attention and create a different experience for consumers. Paril, as one of the prominent brands in the detergents sector, made a smart and distinctive decision to enhance engagement with its audience in retail and public spaces by using advanced visual display technologies. In this context, a project was designed and executed in which 15 transparent LCD units were produced for the brand and installed at various locations across the country.

This project was carried out with the collaboration of three specialist teams: FORESEEN as the main executor and manufacturer of the displays, Bolandgoo as the supplier of audio systems aligned with the visuals, and NetBina, which played a key role in digital content production and advertising strategies. This three-way collaboration enabled the implementation of an integrated, purposeful, and cohesive project.

The importance of using transparent LCDs in the Paril brand project

1. Creating a different visual experience for the audience:
   By simultaneously displaying the real product and digital content, a multidimensional experience is created for the audience, making the advertising message more memorable.
2. Attracting attention in crowded and highly competitive environments:
   The transparency and distinctive design of these displays ensure that audiences are drawn to them even amid a large volume of environmental advertising.
3. Integrating content and product within a single frame:
   Transparent displays make it possible to deliver a unified message to the audience without separation between the content and the physical product, which increases trust in and interest in the brand.
4. Innovation in retail advertising methods:
   The use of transparent LCDs presents the Paril brand as a pioneer in adopting modern marketing tools and creates a modern brand image in the customer’s mind.
5. Reducing printing costs and physical advertising changes:
   With the ability to update digital content instantly, the need to print multiple posters is eliminated, and campaign changes can be made with less cost and in less time.
6. Increasing the brand’s staying power in the customer’s mind:
   Using unusual and distinctive technologies, especially at direct customer touchpoints such as shop windows, increases brand impact.
7. Remote and simultaneous updating capability across multiple locations:
   This allows Paril’s marketing managers to launch advertising campaigns instantly and in a coordinated manner across several cities or stores.
8. High flexibility in designing creative campaigns:
   Designing animated content based on location, occasions, or even seasonal products is easily achievable with this type of transparent LCD, bringing variety to the brand’s messaging.
9. Increasing audience engagement with the brand message (Engagement):
   Because of the visual appeal and the combination of digital elements with the real world, the audience watches for longer, multiplying the impact of the advertisement several times over.

Advantages of using transparent LCDs:

The advantages of using this technology include the following:

1. Greater audience attention:The transparent design of the display causes people’s eyes to be drawn to it even in crowded environments.
2. Increased interaction with the brand:Displaying interactive and promotional content alongside the product itself creates a distinctive and memorable experience for the consumer.
3. Space saving:Without the need for additional structures or large traditional displays, an effective advertisement can be implemented even in the smallest shop windows.
4. Simultaneous display of the real product and digital content:This advantage increases audience trust and makes the advertisement more effective.
5. Centralized content management:In this project, all displays could be managed intelligently and remotely, which made content updates very simple and fast.

These displays were installed in high-traffic locations such as chain stores, shopping centers, and large supermarkets. These locations were selected based on analysis of consumer behavior data and the Paril brand’s customer touchpoints, which ultimately led to a significant improvement in brand visibility and an increase in conversion rate.

Ultimately, this project was not only a successful example of combining technology with experiential marketing, but also demonstrated a new model of smart, technology-based advertising. The collaboration between our company, the Bolandgoo group, and the creative NetBina team was an example of effective synergy among different specialties to create an innovative and lasting experience.

Conclusion

The project for the design, production, and installation of 15 transparent LCD units for the Paril brand was a successful example of combining advanced technology, visual creativity, and a targeted advertising strategy. The project was executed to a high standard and at a professional level through the effective participation of three specialist entities—our company as the technical executor, Bolandgoo in the audio section, and NetBina in digital content.

Transparent LCDs not only helped create a modern and distinctive look at the brand’s customer touchpoints, but also delivered a unique experience for audiences—an experience built from the combination of image, the real product, and the brand message.

Benefits such as increased interaction with the brand, rapid update capability, savings in advertising costs, and the creation of a different customer experience were only part of the project’s achievements. The smart use of this technology placed the Paril brand one step ahead of competitors in the field of retail marketing and showed that investment in creative solutions delivers long-term returns and deep impact.

The Paril transparent LCD project was not merely an advertising project; rather, it was a strategic move toward the brand’s future-oriented vision and the redefinition of the shopping experience—a move that can serve as an inspiring model for other leading brands.