Transparent LCD

FORESEEN virtual showcase product

The virtual showcase, also known by names such as transparent LCD or clear LCD, is a distinctive product capable of displaying images transparently.

The world of smart showcases and transparent display screens has created a new transformation in advertising and product presentation. This technology, referred to by titles such as “virtual showcase”, “transparent display screen”, “transparent display” and transparent LCD enables businesses to present their products in an attractive three-dimensional format. This technology, sometimes also known as a “3D display” or “virtual box”, provides customers with a unique interactive experience. If you are looking for a “transparent LCD” for your advertising, this technology can be an ideal option.

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Description

A transparent display allows the user to see what is being shown on the screen while also being able to see the product itself. Of course, it should also be noted that these must be distinguished from optical image-combining systems. This refers to images that, through the optical combination of several images, fall within similar visual-effects domains. It also offers a high level of transparency, allowing a person to see clearly through the screen just like glass.

In fact, the virtual showcase is a display screen through which you not only see various images, but can also clearly see inside the box or the shop itself. In this way, you watch both the product and the product advertising together. This further enhances the appeal of the transparent display. This appeal creates a very powerful impact. By using a virtual showcase, you can encourage viewers to interact at a level beyond expectations.

Overall, there are two types of technology in transparent LCDs. The first is absorptive (LCD) and the second is emissive (LED). LCDs, which are absorptive devices, work by selectively reducing the intensity of light passing through the display. LEDs, by contrast, as emissive devices, selectively add light passing through the display.

Simple (offline) virtual showcase for Kelid Gostar Bina Company (Net Bina)

If you want your brand to be seen on a global platform, get in touch with FORESEEN’s team of experts.

Features of the basic transparent LCD

• High transparency: In outdoor building environments where there is direct sunlight, 60% transparency can easily be achieved, without any interference between the image and the background.
• Very little space required: The main display board occupies only 10 mm of space.
• Very light weight: The transparent display typically weighs about 10–12 kg per square meter.
• Simple appearance and easy installation
• Very reasonable price
• Reduced energy consumption

These smart displays are equipped with a touchscreen system that allows you to access the device’s content by touch. In fact, these devices use an interactive system that provides you with a more convenient user experience. These devices are used in a variety of locations. The most important places where they have been used so far include exhibitions, showrooms for valuable items, events, museums and galleries, live events and product launches, as well as supermarkets and retailers.

In these systems, you can easily have multi-touch options available. You can also easily connect personal computers and media players to them. These LCDs are also called transparent boxes, and depending on the type of your shop window or your product, they can be made in different dimensions.

Virtual showcase or transparent LCD

Transparent LCDs are also known as virtual showcases and transparent displays. These smart systems are the newest and most technological method for presenting your product features. You can use these devices in your shop window so that your audience can see not only your products but also the inside of your display window or even your store. You can use the touchscreen systems integrated into them for presentation at major exhibitions, as these devices create a greater sense of interaction with the user. In addition, the user can become familiar with your product in the shortest possible time and determine whether it meets their needs or not, which in turn saves time for both of you.

The illusion created by the animations playing on these transparent displays leads to greater audience attraction. This in turn creates a sense of purchase in people. Many business owners need such a device to have an attractive showroom and to introduce their services and profession at a reasonable cost. Below, however, we will discuss how these systems work.

How the virtual showcase works

As mentioned, transparent LCDs are considered an optical combiner for transparent displays.

In general, there are two main display technologies: LCD and LED. LED technology is older and emits red color. OLED displays are newer than both and use an organic material. In fact, transparent OLED displays are widely available. Both of the aforementioned technologies are derived from conventional display systems, but in transparent displays, or virtual showcases, the difference between the absorptive nature of LCD and the emissive nature of OLED gives them a very different visual appearance. LCD systems impose a pattern of shadow and colors onto the background seen through the display, whereas OLED systems impose a luminous image pattern onto the background. TASEL displays operate based on transparent thin-film electroluminescent displays with transparent electrodes.

In this way, you can use these displays to present your products’ features. Click to receive more information.

Transparency level of transparent LCDs

Transparent displays, or transparent LCDs, have a high level of transparency—high enough that you can easily use them in various places to advertise your products with complete clarity. As mentioned above, in addition to displaying the product, the product itself is also visible. Therefore, you can also use this feature to make your store more visible, so that alongside the product display, the store itself is also exposed to the audience’s view.

Many people confuse virtual showcases with holographic pyramids. In fact, although this product is three-dimensional, its functionality is completely different from holographic pyramids. For a better understanding of these differences, we recommend that you use the link below to learn about how holographic pyramids work and their various forms.

Method of preparing the virtual showcase or transparent LCD

The virtual showcase, or transparent display, is offered in two forms: a transparent screen and a box. Depending on their needs, the user can choose one of these tools either for display purposes or for presenting a specific product.

If you need more information and a price quotation, or if you would like to explore interesting and varied ideas for using a transparent display screen, please contact us through FORESEEN’s experts.

FORESEEN virtual showcase sample

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Frequently asked questions

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