Part Shamin Darou Project (Deodrug) – A splendid presence at the International Sweets and Chocolate Exhibition

Part Shamin Darou Project | International Sweets and Chocolate Exhibition

Company Deodrug as one of the reputable and well-known brands in the pharmaceutical and dietary supplements industry, had a strong and distinguished presence at the 1404 SH International Sweets and Chocolate Exhibition. This exhibition, which was held from 26 to 29 Shahrivar at the Tehran Permanent International Fairgrounds, is considered one of the most important annual events in the food, sweets, and chocolate industries, and an exceptional opportunity for brands to showcase their new products, innovations, and capabilities.

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Deodrug’s presence at this event was an opportunity to introduce new products and engage directly with customers and industry professionals. For the execution of its exhibition stand design and construction project and exhibition space design, the company selected FORESEEN as its official contractor, and this very choice led to the creation of one of the exhibition’s most creative and distinctive stands.

Video of Deodrug’s stand at the Tehran International Exhibition

Custom design and exhibition stand design and construction

In the first stage, FORESEEN’s design team reviewed Deodrug’s needs and marketing objectives and developed a complete scenario for the stand. Our goal was for the stand not only to represent Deodrug’s products, but also to create an unforgettable experience for visitors. The modern design, the use of high-quality materials, and smart lighting created an eye-catching and inviting space that captured visitors’ attention from the very moment they entered.

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Use of smart advertising equipment

One of the strengths of this project was the use of modern technologies and interactive advertising equipment. At FORESEEN, we believe that today’s advertising must be experience-driven, and for this reason we used specialized equipment and custom content to create better engagement with the audience:

• 24-inch single-sided holographic pyramid device
  This device was used as one of the stand’s most prominent features. FORESEEN’s creative team, in close collaboration with Deodrug, designed a custom animation that presented the brand message with a three-dimensional effect and in a completely distinctive way. This content was designed and produced from start to finish in our studio, and the result was an exceptional visual experience that made visitors stop in front of the stand for a few moments.
• 32-inch touch virtual showcase device
  To create greater interaction with the audience, we used a touch-enabled virtual showcase. This device allowed visitors to view product information, videos, and interactive content by touching the screen. The animation and content of this showcase were also designed entirely as custom-made materials, and through a combination of creativity and professional graphics, it delivered an engaging and entertaining experience for the audience.

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Collaboration with Shamin Darou Company

In this project, we also worked closely with Shamin Darou Company – one of Deodrug’s subsidiaries. Shamin Darou is active in the production and import of pharmaceutical supplements and health-oriented products, and its core mission is to provide high-quality products to improve public health. The company’s product portfolio includes a diverse range of nutritional supplements, OTC medicines, herbal products, and specialized pharmaceuticals, and by relying on up-to-date global knowledge and international standards, it is regarded as one of the leading brands in the country’s pharmaceutical market. Showcasing Shamin Darou’s capabilities at the stand was an important part of our design scenario, and custom digital content was also prepared for this section.

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Project result

The outcome of this collaboration was the creation of a distinctive, high-traffic stand that successfully presented the brand identities of Deodrug and Shamin Darou. The unique design, interactive digital equipment, and custom content made Deodrug’s stand one of the most visited stands at the exhibition and generated very positive feedback from visitors and industry professionals.

FORESEEN, as one of the most creative companies in stand design and execution and a provider of smart advertising equipment, is proud to have delivered a lasting experience for Deodrug and the exhibition’s visitors. This project is a complete example of the combination of creative design, up-to-date technology, and experiential marketing, and it can serve as a model for other brands.

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Images of the Part Shamin Darou Project (Deodrug) stand

Our recommendation at FORESEEN

Company FORESEEN, a provider of smart exhibition and advertising equipment, is ready to offer consultation, sales, and rental services for all kinds of exhibition equipment. To receive a free consultation and choose the best dimensions suited to your needs, contact FORESEEN’s experts.

To receive a special offer tailored to your business situation, contact FORESEEN’s consultants now.

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