Vanisha advertising refrigerator
FORESEEN successfully built an advertising refrigerator for Zarrin Roya's Vanisha brand, providing a modern in-store solution that displays products clearly while showing dynamic advertising on the glass door.
Report on the construction of an advertising refrigerator for Zarrin Roya Company (Vanisha)
The Vanisha advertising refrigerator was successfully built by FORESEEN Advertising Group. Zarrin Roya Company (Vanisha brand) needed a creative and modern solution to promote its products in stores. For this purpose, FORESEEN Advertising Group undertook the project of building and installing an advertising refrigerator with advanced technology. This project was carried out to attract customers’ attention and enhance their visual experience in stores.
Magic refrigerators are designed with advanced technology that allows customers to view the products inside the refrigerator while simultaneously seeing dynamic and engaging advertisements on the refrigerator’s glass door. This advertising innovation not only has strong visual appeal, but also allows brands to deliver their promotional messages directly to audiences at the point of sale.
This project is an example of technological advances in advertising and marketing aimed at increasing customer interaction and improving the shopping experience. By using these advertising refrigerators, the Vanisha brand has been able to take an effective step toward attracting more customers and showcasing its products in a creative way.
Project stages:
1. Needs assessment and initial design:
In the first stage, the FORESEEN team held meetings with Zarrin Roya Company to review needs and marketing objectives. After the requirements were defined, the initial design of the advertising refrigerators was presented along with the advertising display system on the transparent glass door. The design was developed so that the products inside the refrigerator would always remain clearly visible, while advertisements would be played dynamically on the refrigerator door.
2. Technical design and construction:
After the initial design was approved, FORESEEN’s technical team entered the construction stage. At this stage, special refrigerators with transparent glass doors were produced. These doors were capable of turning into advertising displays with the ability to play images and videos. Up-to-date technology was used to ensure the proper and flawless operation of the display system, as well as maintaining the appropriate refrigerator temperature.
3. Installation of the advertising system:
In the next stage, the advertising display system was installed on the refrigerators. This system was able to connect to management software, making it possible to upload and change advertisements at any moment. The scheduled advertisements were displayed in line with the products inside the refrigerator to create greater appeal for customers.
4. Testing and quality control:
After full installation, the refrigerators underwent precise performance testing to ensure image display quality while simultaneously preserving the transparency of the glass for showing the products inside the refrigerator. The refrigerator’s performance in maintaining the proper temperature for the products was also examined.
5. Installation in stores:
After final quality approval, the FORESEEN installation team transported and installed the advertising refrigerators in selected Vanisha brand stores. At this stage, careful attention was given to selecting suitable locations within the stores to maximize customer visibility and make optimal use of the advertising space.
Conclusion
This project was completed successfully, and Zarrin Roya Company (Vanisha) was able, by utilizing these advertising refrigerators, to provide a modern and creative solution for displaying its products and advertisements. This innovative technology helped attract more customers in stores and create a different experience for them, while also giving the Vanisha brand a competitive advantage in the retail market.
